“For us as an organization, membership for us is at an historic high—we’ve never had as many members in this organization as we have as of today. We’re very proud of that. We think it’s an indicator that people think we’re providing value, that we’re focused on the right kinds of programs and initiatives, and we did this year even include a price increase, from a ridiculously low $40 a year to $48 a year.”
On Membership and the Pricing Issue
