“For us as an organization, membership for us is at an historic high—we’ve never had as many members in this organization as we have as of today. We’re very proud of that. We think it’s an indicator that people think we’re providing value, that we’re focused on the right kinds of programs and initiatives, and we did this year even include a price increase, from a ridiculously low $40 a year to $48 a year.”
On Membership and the Pricing Issue
Key Takeaways:
- The organization has reached an historic high in membership, indicating perceived value and effective programs.
- The record membership numbers reflect that people believe the organization provides value and focuses on the right initiatives.
- Membership growth occurred even after a price increase, raising annual dues from $40 to $48.
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