Succeeding the Old Fashioned Way: Getting It Right

Gemini Sparkle

Key Takeaways:

  • Aerotrek's success is attributed to its deliberate choice not to make major changes to its A220 and A240 aircraft, emphasizing proven design, reliable construction, and affordability over constant innovation.
  • The aircraft are praised for being well-built, flying predictably and efficiently, handling nicely, performing near the top of their category, and being modestly priced with trusted construction methods.
  • Importer Rob Rollison has fostered a stable business and a loyal customer base over 13 years by consistently providing a dependable product and building trust, successfully navigating economic challenges.
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Aerotrek importer boss Rob Rollison stands in front of his EAA AirVenture Oshkosh 2016 display.
Aerotrek importer boss Rob Rollison stands in front of his EAA AirVenture Oshkosh 2016 display.

Media people (like me) flock to airshows looking for the new stories, new airplanes, new avionics, new company developments… whatever is new. Journalists pursue what’s new because they believe that’s what their customers readers want to read (or perhaps because it interests them as a writer). Nevertheless, sometimes the story is what’s not new. Aerotrek, importer of the A240 and A220 has not made major changes to the aircraft.

Why? Simple. The airplanes don’t need to change.*

Aerotrek’s planes are very well built, fly predictably and efficiently, handle nicely and perform near the top of the category at modest operation cost. They are simpler, not fancy carbon fiber, but rely on trusted construction methods using familiar materials. As important as any quality, Aerotreks are modestly priced, affordable to many budgets.

Not breaking new ground means getting familiar ways down pat, honing the building skills and techniques to a fine degree. Aeropro in Europe can execute the aircraft in a repeatably professional manner. All this may not be as sexy as a flashy new design but once aloft, being able to depend on your flying machine is worth a lot.

One more thing. Always updating a product can add to the cost of production which has to raise the selling price.

In this panorama shot, you see the entire Aerotrek display. To the left is a handsome trailer that can house an Aerotrek under which the owner drives his late-model Corvette. Nice!
In this panorama shot, you see the entire Aerotrek display. To the left is a handsome trailer that can house an Aerotrek under which the owner drives his late-model Corvette. Nice!

Company owner Rob Rollison is a calm businessman who moves steadily toward his goals. Deep-voiced and intimately aware of his product Rob presents authoritatively with a broad smile. He has earned the trust of many airplane owners and has built a loyal following, people who have come to really like the Aerotrek aircraft and doing business with the importer.

A few of the Aerotrek owners assisting at Aerotrek's AirVentrure 2016 pose in front of a group of airplanes representing many of of the popular model variations offered.
A few of the Aerotrek owners assisting at Aerotrek’s AirVentrure 2016 pose in front of a group of airplanes representing many of of the popular model variations offered.

Rob got into LSA early. He was the Flight Design CT dealer before the LSA rule was released. He has represented several brands and types over his years in business. These learning experiences brought him to Aeropro more than 13 years ago and he remains very happy with the supplier. Through the upheaval of the recession in 2008 and subsequent roller coaster ride, Aerotrek maintained a largely steady business while other company got in trouble.

At AirVenture Oshkosh 2016, Aerotrek exhibited nine airplanes on the field, challenging any other brand for most aircraft in their exhibit. You could see A220 taildraggers, A240 tricycle gear models in a number of bright colors and fitted with different landing gear from hard surface and wheel-panted tires to large tundra tires. As Aerotrek is distributor-direct-to-customer operation, the importer was aided in their Oshkosh display by owners of the aircraft available for visitors to review.

Aerotrek models come well equipped while offering a few options to allow you to personalize. All have folding wings, a task that can be done in 10 minutes (“easily”) by a single person. A folded wing still supports itself through the clever design by Dean Wilson, the original creator of a good number of airplanes that look very similar. No wonder. Dean was a brilliant, efficient designer and this planform works very well. Why change what works?

* Aeropro has made numerous refinements over the years while sticking with a basic design that works well as is.

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