Flying through Turbulence; Even Big Boys Affected

Gemini Sparkle

Key Takeaways:

  • The Light-Sport Aircraft (LSA) market, like the broader general aviation sector, is experiencing significant challenges and slowed sales due to global economic uncertainty.
  • Major entrants such as Cessna and Cirrus are facing specific setbacks: Cessna with an "unrecoverable" spin incident for its Skycatcher 162, and Cirrus with slowing sales leading to reduced workweeks and potential delays for its LSA project.
  • These development and sales challenges for larger companies may create an opportunity for smaller, existing LSA producers to build their infrastructure and strengthen their market position.
  • Despite the difficulties, key industry events like AOPA Expo, Sebring, and Sun 'n Fun continue to be crucial for driving LSA sales and marketing efforts.
See a mistake? Contact us.
As events have significantly driven LSA sales to date, shows like AOPA’s Expo, the Sebring LSA Expo, and Sun ‘n Fun loom large on the horizon. At AOPA, Light-Sport Aircraft are expected to represent about a quarter of all display airplanes.

Most producers in the Light-Sport Aircraft sector welcomed the LSA market entry announced by Cessna and Cirrus at Oshkosh 2007. July of last year looks like the “good old days,” as aviation from LSA to VLJs — essentially all of GA — is roiled by global economic uncertainty. *** Compounding the challenges, Cessna had an “unrecoverable” spin incident with their Skycatcher 162. Even BRS got drawn in with a rocket-deployed parachute that for reasons yet unknown didn’t save the airframe. Both companies are sure to work out these issues; test failures are an accepted part of aircraft development. *** Cirrus stepped down to a 3-day workweek (AvWeb article) to cope with slowing sales. Like Cessna, Cirrus is managing multiple developments. Their jet project consumes plenty of resources so when watching costs, it’s little surprise that the Duluth company might put their SRS Light-Sport project on the back burner. *** LSA producers already active in the field may gain from these development setbacks as they will give the newer, smaller companies more time to build their infrastructure. Meanwhile, marketing efforts continue…AOPA Expo starts in one week with 15 or so LSA expected, and planning is well underway for the year-starting Sebring LSA Expo and the season-launching Sun ‘n Fun LSA Mall.

Subscribe to Our Newsletter

Get the latest Plane & Pilot Magazine stories delivered directly to your inbox

SUBSCRIBE