Material Specs

All publications at Madavor Media are produced using computer-to-plate technology. Please submit advertising material in one of the digital file formats listed below. Madavor Media cannot accept responsibility for reproduction errors with ads submitted as application files or ads that do not adhere to SWOP standards. See www.swop.org.

Advertising File Specifications
PDF/X-1a FILES RECOMMENDED

• All furnished PDF files should comply with PDF/X-1a specifications (detailed at www.pdf-x.com).
• The PDF version should be either 1.3 or 1.4.
• All high-resolution images and fonts must be included when the PDF/X-1a file is saved.
• Images must be SWOP (CMYK or Grayscale), TIFF or EPS with effective resolution not less than 225 dpi. No RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC Profiles within images.
• Fonts can be Type 1, Open Type or True Type fonts. Multiple Master fonts are not recommended.
• Do not menu-style your fonts.
• Total area density should not exceed SWOP 300%.
• Do not submit CT/LW, TIFF-IT or DCS files embedded in a PDF "wrappper."
• Ensure that all image, art, tint and type elements are set to knock out or overprint as desired.
• The ad should be right-reading, in portrait mode, at 100% size and no rotations.
• Exporting a PDF from InDesign (CS) is not recommended due to Identity-H font encoding. DO NOT export as PDF from Quark (5 or 6). Instead write to a postscript file from the native application and distill into a PDF using Adobe Acrobat Distiller using the correct job options.
• It is recommended that the PDF file be certified PDF/X-1a using a PDF preflight utility.
• PDF certification utilities included:
  • Adobe Acrobat Professional version 6 and 7
  • Apago Check Up
  • Enfocus Instant PDF
  • Enfocus Pitstop

Bleed Charge
Bleed covers and body units are an additional 10%. No charge for gutter bleed only. Oversized material that requires bleed handling will be charged the bleed premium.

Color Proofs, Live Area and Bleed Requirements
A contract proof should accompany all ad file submissions. Contract proofs must be made according to SWOP standards including color bars. Proofs not meeting SWOP criteria will be used for color break only. See www.swop.org.

• Ads should be built to the final trim size of the publication with .125" bleed and .1875" trim margin for non-bleed elements.
• Include standard trim, bleed and center marks in all separations, 1/2" outside trim (no marks included in the "live" image area).

• Advertisers that have already established a reputable credit rating with Madavor Media will be extended Madavor Media's normal terms and conditions. New accounts must prepay by check or credit or may apply for credit by requesting a credit application from the Credit Department. Please contact your Advertising Coordinator.
• Advertisers who, within a 12-month period from the date of first insertion of their contract, fail to run the number of insertions upon which their billings have been based will be short-rate billed at the next highest rate actually earned.
• Rates are subject to change upon notice from publisher.
• All orders are noncancellable after space closing date of each issue.
• Covers and gatefolds are noncancellable after 30 days prior to closing date.
• All verbal instructions regarding contracts or insertions must be confirmed in writing.
• Publisher shall have no liability for errors in key numbers or advertiser's index.
• Rates are based on matched four-color process; PMS colors are extra. Special metallic inks on request; contact publisher for specific rates. Group-buy discounts may not apply for special colors. Matched colors are an additional charge.
• Advertisements received by advertising production department after material closing dates may not be entitled to revision.
• Advertiser and its agency assume liability for all contents (including text and illustrations) of advertisement printed and shall indemnify publisher against any damages arising from publication of advertisement.
• Advertising placed by an agency or the advertising department or wholly owned division of a company becomes the credit responsibility of that agency and/or company. Advertiser and its agency shall be held jointly and severally liable for monies due to publisher for advertising published in magazine.
• All insertion orders are accepted subject to provisions of current rate card. No conditions other than those set forth in this rate card shall be binding on publisher unless specifically agreed to in writing by publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of this rate card.
• Publisher reserves the right to refuse any advertising it deems not in keeping with the policies of the publication or that does not meet its publication standards.
• We assume that the advertiser and its agency have read this rate card and agree to its conditions without any further contract or notice.

Internet Advertising

• Unless otherwise specified, the measurement/ billing method for delivered impressions will be based upon a third party (DoubleClick).
• Parties will make reasonable efforts to give advance notice regarding changes to placement and positioning, media scheduling, start/ end date compliance, and creative rotation. These changes must be mutually agreed upon by the parties prior to implementation.

IAB Terms and Conditions for Interactive Advertising

CANCELLATION AND TERMINATION
a. Without Cause. Unless designated on the IO as non cancelable, Advertiser may cancel the entire IO, or any portion thereof, as follows:

i. With 14 days' prior written notice to Media Company, without penalty, for any guaranteed Deliverable, including, but not limited to, CPM Deliverables. For clarity and by way of example, if Advertiser cancels the guaranteed portions of the IO eight (8) days prior to serving of the first impression, Advertiser will only be responsible for the first six (6) days of those Deliverables.

ii. With seven (7) days' prior written notice to Media Company, without penalty, for any non-guaranteed Deliverable, including, but not limited to, CPC Deliverables, CPL Deliverables, or CPA Deliverables, as well as some non-guaranteed CPM Deliverables.

iii. With 30 days' prior written notice to Media Company, without penalty, for any flat fee-based or fixed-placement Deliverable, including, but not limited to, roadblocks, time-based or share-of-voice buys, and some types of cancelable sponsorships.

iv. Advertiser will remain liable to Media Company for amounts due for any custom content or development ("Custom Material") provided to Advertiser or completed by Media Company or its third-party vendor prior to the effective date of termination. For IOs that contemplate the provision or creation of Custom Material, Media Company will specify the amounts due for such Custom Material as a separate line item. Advertiser will pay for such Custom Material within 30 days from receiving an invoice therefore.

MAIL ORDER
Reseller is bound by the Rules & Regulations of the following Madavor Media Imaging Group Rules & Regulations. Ad Pages must clearly distinguish the Mail Order company as a "Reseller" of product and include Reseller logo, Reseller telephone number and specific Reseller URL for product purchases.

COMMISSIONS AND DISCOUNTS
15% discount is allowed to recognized advertising agencies. Net amount is due 30 days from invoice date. Carrying charge is 1% per month for invoices unpaid after 30 days. All orders are accepted subject to publisher's credit requirements.

SPECIAL POSITIONS
Orders specifying positions other than covers will be accepted at 10% of space charge premium. Otherwise, positioning of advertisements is at the discretion of the publisher.

SPECIAL UNITS
All special units such as gatefold, special positioning, nonstandard unit sizes or inks, etc., requiring other-than-normal printing treatment must be discussed in advance with publisher to establish feasibility and rates.

Supplied inserts: Preprinted inserts must conform to our mechanical specifications for binding. Supplied full-size insert pages do not contribute toward and will not earn further discounts. Availability limited; inquire for rates, specifications and quantities.

Card inserts: Insert cards must conform to postal regulations and must be submitted for approval 30 days prior to normal closing date for issue. Standard size up to 4 1/4" x 6" is charged as a one-time black-and-white page. Minimum supporting space is a full-page black-and-white ad. Cards do not contribute toward page frequency, but may earn discounts if part of a multi-insertion card schedule (i.e., cards earn frequency discounts independent of the pages that support them).

Large card inserts, booklets, gatefolds and unique units accepted. Inquire for specifications. Availability limited; please reserve ahead.